Adam S. Montefiore has contributed to the advance of Israeli wines for over 30 years. In the 1980's he helped establish the wines of the Golan Heights Winery in the U.K. In the 1990's, by now in Israel, he was involved in building the Yarden brand. In the 2000's he was part of the quality revival at Carmel Winery and the successful launch of Yatir Winery. In the 2010's the Montefiore Winery was launched. During all this time he has been arguably the most visual champion of Israeli wine in the wider world.
Adam Sebag Montefiore ( אדם ס. מונטיפיורי) was born in Kensington, London. He started in the drinks industry with Bass Charrington. He studied wine at the WSET in London and became the Wine Development Manager for Bass Hotels. He was a founder member of The Academy of Wine Service and was later made an honorary member.
In 1989 he made aliyah and devoted himself to Israeli wine. He worked for the Golan Heights Winery, Carmel Winery, and their subsidiary Yatir Winery. He initiated and implemented innovative projects such as the Yarden Award for Wine Service, Handcrafted Wines of Israel, the Carmel Center for Wine Culture and the first ever sommelier course in Israel. During different periods he also represented Galil Mountain and Tishbi , as well as the ten wineries of the original Handcrafted Wines of Israel, (including Castel, Flam, Margalit & Tzora wineries amongst others.) When Montefiore Winery was founded, he was responsible for building the brand and marketing concept. He also lectured about wine at Ramat Gan College and Tel Hai College.
Over the years, he spearheaded the advance of Israeli wines in overseas markets. He has been referred to as 'The Ambassador of Israeli wine' (by Israel Wines), 'The English voice of Israeli wine' (Jewish Week), 'The Robert Mondavi of Israel' (Wine Musings), 'the dean of the Israeli wine industry' (Sommelier News) and the ‘Game-Changer of Israeli Wines’ (‘Desert & Cities’.)
Adam Montefiore regularly writes about wine in Israeli and international publications. He is the wine writer for the Jerusalem Post and also writes for www.wines-israel.com and the Jewish Chronicle.
He has written or contributed to the books ‘The Wine Route of Israel’, ‘Shvill Ha’Yayin’, ‘The Book of New Israeli Food’ and ‘Wines of Israel’. He contributes to Hugh Johnson’s Pocket Wine Book, Oz Clarke’s Pocket Wine A-Z, The World Atlas of Wine and Jancis Robinson MW's The Oxford Companion To Wine. He also provided assistance to Robert Parker's Wine Buyer's Guide and The Sotheby's Wine Encyclopedia.
Now he is a partner in the Israeli Wine Experience, which educates about Israeli wine and the new Handcrafted Wines of Israel, a select group of boutique wineries and cult wines. He also acts as a wine consultant to a number of wineries. He is a specialist on the wines of Israel and the Eastern Mediterranean, and a fervent advocate of the Eastern Mediterranean as a quality wine region.