ADVANCING BRAND ISRAEL

There are real difficulties marketing Israeli wine abroad. The kosher wine niche is saturated. There are more kosher wines being produced than ever before and there are a steady stream of Israeli wineries trying to enter the international kosher market. Sales are contracting. The cake is smaller, but the number of players seeking a bite is growing. Outside the kosher and Jewish market, Israel is facing hostility. Some previously good friends in the general wine trade, have suddenly gone quiet and no longer answer emails. Europe has always had an anti-Israel bias, and this disease has reached America too. We are living in problematic times.