Adam S. Montefiore


Adam S. Montefiore

Adam Montefiore Wine Consultancy gives expert advice to some of the leading wineries in the country, and also to hotels, restaurants, retailers and private clients. After over thirty years in the wine trade and further experience in the drinks industry, he particularly enjoys helping wineries fulfill their potential.

At a senior management level, he has had rich and varied experience in wine marketing. He has worked for large wineries, but has represented small ones too. His skills include creating new concepts and innovative labels, building brands and organizing wine launches. He is thoroughly up to date with activities and trends throughout the wine world, and is proven to be an insightful  reader of the Israeli market.

Adam Montefiore is acknowledged for his unrivaled expertise in international marketing and export, with vast experience in marketing Israeli wines overseas, particularly in America and Western Europe, but also in Eastern Europe and the Far East.

He has contacts from a lifetime in the wine trade, and is therefore an expert in wine trade public relations, especially in international markets.

His experience as a winery marketer, knowledge as a wine educator and ability as a wine writer, make him the ideal person to write texts for marketing or professional purposes.

He has had in depth experience in both ‘on’ and ‘off premise’. He is a specialist in hotels & restaurants, wine retailing and in wine education for both wine professionals and wine lovers.

A wide range of clients have benefited from his consultancy services. These include Shufersal, Golan Heights Winery, Judean Hills Quartet, Hilton, Kempinski, Israel Export Institute, Ministry of Tourism, Royal Wine, Wines of Israel and Handcrafted Wines of Israel….and over forty Israeli wineries of all types and sizes.

Below are some of the services he is able to provide.


  • Marketing
  • Export
  • Public Relations
  • Branding
  • New concepts
  • Label design
  • Problem solving
  • Interpreting markets & trends


  • All written marketing material
  • Copywriting
  • Back labels
  • Brochures
  • Leaflets
  • Pamphlets
  • Internet sites
  • Tasting notes
  • Winemaker’s notes


  • Developing a wine program & innovative concepts
  • Wine shelf marketing & display
  • Wine list layout and design
  • Wine selection
  • Wine education
  • Staff training
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