When I arrived in Israel, there were just ten wineries. The winery boom was ahead of us, and the boutique winery explosion that was to take place was still to begin. However the first person to set this off was an unassuming, quiet farmer wine grower called Yonatan (Jonathan) Tishbi. He founded his winery against the odds, withdrawing from the cooperative of the largest winery in the country. That he succeeded was admirable and he came to be the forerunner of the revolution that was to follow. However the Tishbi family story lasts over 130 years, so we have to go right back to the beginning and then bring the story up to date until today.
There are three Tishbis who defined the family’s journey. First was Michael Chamiletzki who brought his family to a new country and the new profession of grape growers. Then there was Yonatan Tishbi who built the family winery and finally Golan Tishbi who brought the winery to become the unique culinary visitors’ center it is today.
In the late 1880’s the story began when Michael and Malka Chamiletzki immigrated from Lithuania and settled in Zichron Ya’acov on the southern slopes of Mount Carmel. The new settler farmers planted every shrub, tree or crop possible to what would grow in the stony soil. By trial and error they found that grapes grew well.
This would not have been a surprise to someone reading the Bible or looking around the Eastern Mediterranean. On the basis of this, Baron Edmond de Rothschild decided to found an Israeli wine industry. He sent the Chamiletzkis to the satellite, overflow village of Shefaya, north east of Zichron to plant vines and manage vineyards.
In 1925 the national poet of Israel, Chaim Nachman Bialik, was visiting the Chamiletzkis, and he gave them a new Hebraized name TISHBI, an acronym for the Hebrew words: ‘a resident of Shfaya in the land of Israel’. So the name changed to Tishbi, but the family profession continued through the generations.
Fast forward to 1984 and Yonatan Tishbi sold his grapes to Agudat Hacormim, the grape growers cooperative, aka Carmel Mizrahi. At that time Carmel went through a severe financial crisis, nearly crashing and bringing the edifice of Israeli wine tumbling with it. (Carmel was then 75% of the market.) The upshot of this was that the growers did not get paid.
Yonatan therefore decided in 1985 to go it alone and form his own winery. He had observed how in Italy wine growers were not dependent on anyone and used their own grapes to make wine and thought there was no reason for him not to do the same. He called his winery Baron Wine Cellars, in honor of Baron Rothschild.
It was a courageous move and Tishbi was a pioneer. Later the boutique winery boom would follow. This was made up of domestic winemaking hobbyists (ie. Eli Ben Zaken of Castel) deciding found a winery and established growers (like Ronnie James of Tzora) deciding to do the same. However Tishbi was the first and he never really received the credit for what was then a brave move with success far from assured.
The name was soon changed to Tishbi Winery and a number of well-known winemakers contributed to different stages of their development. Names like Yair Margalit (Margalit Winery), Ed Salzberg (ex Barkan), Arieh Nesher (Tabor), Lewis Pasco (ex Recanati) and Asaf Paz (Vitkin) passed through.
Tishbi Winery was initially well known particularly for its white wines, but it was a brandy initiative which brought the winery international fame. In 1996 a Jonathan Tishbi 3 year old brandy won the trophy of Best Brandy Worldwide at the International Wine and Spirits Competition in London.
Yonatan in collaboration with Sydney Back of Backlsberg Winery in South Africa bought Remy Martin pot still to make quality brandy in Israel. The success was immediate and I was at that time acting as export manager for Tishbi Winery as they were part of a distribution agreement with the Golan Heights Winery, whom I worked for. I therefore found myself sitting in a hired dinner jacket and bow tie at the Gala Dinner in the Guildhall in London.
There Yonatan Tishbi proudly received his award and the Golan Heights Winery received a trophy for wine too to make it a doubly memorable evening.
The winery grew to a million bottles and was well established as the second largest family winery in Israel. And family it was.
Yonatan was the manager, Nili looked after the vistors center, son Micha, a lawyer by day, did the labels, and Golan was involved with operations. In those days there was the beginning of the food revolution that was to follow. You could sit under the pergola at the winery and have cheese and salad and homemade pitta. Then Yonatan’s daughter founded her ‘Oshra Tishbi Fine Foods’ including high quality jams, preserves and jellies and olive oil. She also opened the Tishbi Café and Restaurant at the Tishbi house in the central street of Zichron.
In 2001 a winemaker left without warning leaving the responsibility in the hands of Golan Tishbi. He became the winemaker almost by default but was always hands on and observant and he had been around wine all his life. He took time to study in New Zealand and since then has steered the ship.
Golan is a gingy and he appear to be brusque and curt to outsiders, but is also warm and friendly to those that know him. Now to plant vines is relatively simple and to make wine is not that difficult. What is hard is to market and sell it. Twenty years ago a winery’s main work was totally within the boundaries of the winery. Today the crucial work is beyond the gates of the winery. Golan took decisions which set his winery apart. He avoided fawning to what he saw was an unrewarding wine press, stopped sending his wines to competitions and declined the heavy discounting necessary to gain favor with the supermarket chains. Instead he decided to build a unique Tishbi wine experience at the winery.
He brought in Valrhona Chocolates, one the world’s more famous brands of quality chocolates. This was smart. People love chocolate and enjoy tasting wine, and Golan decided to put them together and offer a unique tasting experience, matching chocolates to wine.
He built a pizza oven and upgraded the restaurant bringing in a master chef from Austria. Chef Gunther Biedermann can be seen in a tall Chef’s hat that would be more appropriate in the Tel Aviv Hilton than a family winery. It is a dairy restaurant showing Israel’s finest ingredients, but in a relaxed and informal setting.
He founded a fully equipped boulangerie producing artisan breads using Panyol pastry ovens imported from France…… People come from far and wide to purchase them… wine, bread and olive oil seems so appropriate for Israel and they underline everything in Tishbi Winery.
They did not forget the carnivores. They also introduced Hickory Smoked BBQ, slow roasting ovens from Missouri. On Fridays in between the bakery and warehouse, people queue up in their tens and hundreds to listen to music, drink wine and gorge on the meat carved and served on plates or in pita. Golan’s latest import are the gourmet confectionary from the French company Cruzilles, including delicious candied and crystalized fruit.
The proof of the pudding is in the eating. I arrived early one morning to meet Golan at the beginning of the week and was astonished to see that the carpark was full. The restaurant was full of people having breakfast. It has become a must visit venue for tourists and the local haunt of many Israelis. As a result, a higher than average percentage of Tishbi wine sales, are at the cellar door.
The dreamer in Golan continues. When we talked he mentioned that his next project to relaunch the restaurant again and create a chocolate school. In fact he was so enthusiastic about all his subsidiary operations, that I had to remind him after an hour & a half to talk to me about wine!
Tishbi Winery in the early days was known for its Dry Muscat and Sauvignon Blanc. It was one of the first wineries to explore the desert with its single vineyard wines from Sde Boker and one of the first to see the potential of Gush Etzion vineyards. Just about the only Ruby Cabernet you can taste in Israel is at Tishbi, also they have originals such as their Barbera Zinfandel Desert wine. They were the first to see the potential and versatility of the French Colombard grape using it for distilling brandy, making their traditional method sparkling wine, and in innovative blend French Riesling. They sell wines under three labels: Tishbi, Tishbi Estate (including single vineyards) and the prestige label Jonathan Tishbi Special Reserve.
With the help of brother Micha, they have also upgraded their family vineyards as the historic Mt. Carmel wine region makes a comeback. Even the famous Margalit Winery recently planted new vineyards in Zichron Ya’acov. As Golan Tishbi told me “Rothschild was in the wine business …. he knew what he was doing” when he chose the southern slopes of Mount Carmel as the center of the new Israeli wine industry he created.
Today the winery offers fill up a bottle stations for both red wine and olive oil. Bring your own bottle and a wine will cost 18 shekels and a liter of olive oil 50 shekels. So the visitors’ center offers wine from 18 shekels to 500 shekels for one of the old vintages of the Jonathan Tishbi Special Reserve from Sde Boker. The family aspect permeates everything they do. Of course the beautiful pottery displayed at the winery is produced by a member of the family, in this case Golan’s talented wife, Karen. She is a potter and ceramic artist.
Today Yonatan is still the CEO but Golan is in charge of the heartbeat of the winery. He makes wine but also peddles a unique combination of food, family and fun.
Tishbi Chardonnay Single Vineyard 2017 Varietal Chardonnay from their own Zichron Ya’acov vineyard. The wine shows soft tropical fruit, pineapple, pear and has a good but not intrusive acidity. Nicely balanced & pleasant. PRICE: NIS 55
Tishbi Judea Red Single Vineyard 2015 A field blend wine from Givat Yeshayahu. It is made from Merlot, Cabernet Franc, Petite Sirah and Petit Verdot. Grown, harvested, fermented and aged together. Interesting. The wine has restrained black berry fruit and fruity flavor with hints of coffee and a hard, chewy texture that cleans the palate. PRICE: NIS 130
Tishbi Cabernet Sauvignon Single Vineyard 2015 A single vineyard wine from Bracha Valley in Gush Eztion. The wine has a ripe fruit nose with something savory (olives?) in the background. It has a good full flavor, soft tannins and a clean acidity. PRICE: NIS 85
Adam Montefiore has been advancing Israeli wines for over 30 years and has been referred to as the ‘ambassador of Israeli wine.’ He writes a regular wine column for the Jerusalem Post. www.adammontefiore.com