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THE BLUE NUN PHENOMENON

THE BLUE NUN PHENOMENON

At Rosh Hashanah, the Jewish New Year, we eat sweet foods along with apple and honey, and hope for a ‘sweet year’. So I usually recommend sweet wines to go with the festive meal. As the focus is on sweet, I can’t help but pay attention to the startling rejuvenation of a famous brand in Israel. I also consider afresh the large market for sweet wines, which appears to be hidden from view from many so called experts in the wine business.

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