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The Jerusalem Post Heb

175 YEARS AND STILL GOING STRONG

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The Jerusalem Post Heb

LESS IS DEFINITELY MORE

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A BEER STORY FROM LONDON TO RA’ANANA

This is a beer story from London to Ra’anana, via Rishon Le Zion and Petah Tikvah. I started my career in the beer industry working for Bass Charrington, who were brewers, pub owners, hoteliers and vintners. The group was the largest brewer in Great Britain and the largest pub owner. Bass Hotels & Resorts later became the largest hotelier in the world for a while, and Bass Charrington Vintners were owners of Chateau Lascombes of Margaux, the Bordeaux negociant Alexis Lichine and Hedges and Butler, a three-hundred year-old shippers of wines and spirits, with cellars under Regent Street. Bass from Burton-on-Trent and Charrington, from Mile End, London, were historic breweries themselves, both being founded in the 18th century. The red triangle of Bass was the world’s oldest registered trademark. However, the joint company broke up in 2000, when they decided to focus on hospitality rather than brewing. Mitchell & Butlers, itself dating from the 19th century, is today one of the leaders in pub, bars and restaurants in the UK. The hotel company was renamed Six Continents and is today known as the InterContinental Group. Bass Charrington is no more, forgotten by many. The iconic Bass Ale is still made, but today by Anheuser Busch – InBev. It was made immortal by Edouard Manet’s painting “A Bar at the Folies Bergere.’ I worked for 13 years for the group. It was owing to their broad interests that I was able to move from beer to wine and from pubs to restaurants and hotels, as my career changed direction and I became an active member of the wine trade.