Month: August 2017

Picture the scene. You are sitting at a table overlooking the sea. In front of you are mezze, a wonderful variety of small plates of hors d’oeuvres. A glass of Arak clouded by the addition of water is drunk as an aperitif and then a rosé wine is brought to drink with the meal. You could be in virtually any country in the Eastern Mediterranean or Levant. You could even be in Tel Aviv or Jaffa Port. Mezze, arak, sun and sea are symbols of the region……and rosé is a wine that just reeks of the Mediterranean. It probably symbolizes the atmosphere, climate and food culture as well as any other wine.

The wine communicators are a rare breed of people who convey the story of wine with all the color and emotion that make this such a special product. The communicator may be a wine critic who tastes wine for a living and writes flowing tasting notes and rates wines. It could be the wine writer who paints a tapestry in colorful prose bringing the wine trade to life or the wine journalist, who comes into our living room with the daily newspaper. Maybe the wine educator whose raison d’être is to teach, explain, enthuse and lead to new horizons, or even the winery marketer who is there to convey the magic of a specific product or brand for commercial reasons.