I have been representing Israeli wine for 33 years. I started way back in the 1980’s working with Yarden, Gamla and Golan wines in the UK. After making Aliyah, I worked for the Golan Heights Winery in the 1990’s and then for Carmel Winery and Yatir Winery in the 2000’s. At different times I was involved with other, smaller wineries. During all this time, I have found myself not just representing the winery I worked for, but also representing corporate Israel to the wine world.
Over the years I have represented Israel to international wine writers and critics. Now I myself am a wine writer, and find I am still representing the industry. I write mainly about Israeli wine and am a partner of The Israel Wine Experience, which educates about Israeli wine. It really has been an honor and privilege to have a part in advancing Israeli wine during this particular golden era, because the developments of the last 30 years have been greater than those of the previous 3,000.
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