Month: March 2026

Passover is the main wine drinking time of the year in Israel and the Jewish world. We are commanded to drink Arba Kossot, four cups. It makes it a very important festival for wine marketers and wine drinkers.

With the importance of California and UC Davis (University of California at Davis) to the first part of the Israel wine revolution, it is often forgotten that the Israeli wine industry was initially built on French expertise, with French sponsorship and with a dollop of influence from Bordeaux.