To quote the late Queen Elizabeth II, the Jewish year of 5784 has so far been an annus horribilis for Israeli wine. Now Passover is upon us. The first since that black day October 7th, which changed everything for the worse. Passover is the main wine selling season in the Jewish year (like Christmas elsewhere.) It is arguably the most famous Jewish festival. Jews and Israelis all over the world, whether religious or secular, will sit down with their family, and tell the story of the Exodus from Egypt to the Promised Land. It is known as the Festival of Spring, the First Harvest Festival, The Festival of Unleavened Bread and The Festival of Freedom. Passover is the essence of the Jewish story, emerging as an independent people, and returning to the Promised Land. It is also the Festival of Wine!
PASSOVER IN AN ANNUS HORRIBILIS
The first 35 years were the years of Carmel, the historic winery of Israel. The person that best represents this period is Elyakum Ostashinski who was CEO of SCV des Grandes Caves and Carmel Mizrahi for nearly thirty years from the early fifties. Previously he had been Mayor of Rishon Le Zion. This was a period in which Carmel Mizrahi was a monopoly. These were not great days of Carmel in terms of quality, but were in terms of dominance. Israeli wine did not have a great image, but times were different. Nevertheless, Carmel kept Israeli wine afloat through all the ups and downs of building the State. Ostashinski provided the stability and his high profile and longevity merited respect. Carmel’s greatest ever award would come far later, when the Carmel Kayoumi Shiraz won the International Trophy at the Decanter World Wine Awards in 2010.